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What is SEO & Kinds of SEO in Easy Way?

Search engine optimization (SEO) is the process of improving the ranking of a website or a web page in a search engine's natural language algorithms, so that it appears higher in the search results. In addition to the organic results (based solely on how well your website matches their keyword list), Google has also greatly expanded its PPC advertising program. Each clickable link on your website gives you an opportunity to earn money when someone clicks on that link and is directed to your website.

SEO benefits are the outcome of using SEO that are brought by the internet search engine. Due to search engines such as Google! use their algorithmic techniques to guide the results displayed in their index, based on relevant factors such as your website content and site ranking, among other things

There are many types of SEO, but the most common approach is to focus on site optimization and getting good links from relevant sources. Other types of SEO include social media optimization, PPC advertising campaigns, and content marketing.


On page SEO and Off page SEO are the two basic kinds of SEO.


Off Page SEO:-

It is the practice of improving your site's visibility in search engines. It focuses on attracting more eyeballs to your website, therefore creating more demand for your product or service. Off Page SEO can include on-page SEO techniques such as: keyword optimization, content marketing, link building and site architecture.

On Page SEO:-

It is the art of getting your website crawled by search engine spiders and ranking highly in organic search results. On page SEO includes all of the “content” that a user sees when they go to Google, Yahoo! or Bing and type in a keyword. The most important part of this is creating high quality content which is unique & original, targeted at attracting the right audience to your website. It also means having a clear user flow so that visitors are always able to find their way around your site easily.

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